Interactive vs. Static Location-based Advertisements
نویسندگان
چکیده
Our research is focused on analysing how users perceive different mediums of advertisements on their mobile devices. Such advertisements are also called locationbased advertisements (LBA’s) as they relay brand and product information to mobile phones that are in the vicinity. We investigated two different ways of presentation marketing information (static vs. interactive). Our results clearly showed that interactive (clickable advertisement with additional information) LBAs were preferred to static LBAs.
منابع مشابه
Effects of Interactive 1 Effects of Interactive Versus Non-Interactive Communication A Senior Honors Thesis Presented in Partial Fulfillment of the Requirements for graduation with distinction in Communication in the undergraduate colleges
Companies and organizations frequently send communications in both electronic and hard copy format. This duplication would be unnecessary if one method was shown to be superior to the other. This thesis displays strong benefits for using interactive electronic communication rather than non-interactive forms, including hard copy and static correspondence. Participants viewed eight advertisements...
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